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Monday, June 10 • 8:00am - 9:30am
Just Say NO to Aimlessness! Strategic Leveraging of Social Media Content

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The goal of any successful social media initiative for a public or private organization is to create useful output that benefits the organization and the contributors using these platforms. Learn how to assemble attractive and fun social media environments that stimulate strong participation, effective knowledge sharing, and customer feedback that can finally bridge the communication gap between the organization and its clients or customers.

Presentation Handouts: 
https://www.sla.org/wp-content/uploads/2013/05/StrategicLeveragingSocial-Media-Content_Yanek.pdf 

https://www.sla.org/wp-content/uploads/2013/05/JustSaynotoAimlessness_Salonen.pdf
 

Speaking
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Ethel M. Salonen

Department Head, Information Services, The MITRE Corporation
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Cheryl Yanek

Senior Associate Librarian, Catalyst, Inc.


Monday June 10, 2013 8:00am - 9:30am PDT
Convention Center, Room 2

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