Organizations today leave a “digital exhaust” that can be seen across the Internet.  While large publicly traded organizations leave a prominent exhaust pattern, small and medium-sized businesses also leave a large smoke trail that can be followed to its source. You can leverage this intelligence to improve account profiling, track the movements of competitors across an industry and across accounts, and  get an overall view of the competitive landscape.  The speaker will illustrate a variety of methods you can use to better collect and analyze open source intelligence from the Web.