Sponsored by: Factiva 

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Monday, June 10 • 4:00pm - 5:30pm
Optimizing Your CI Collection: Where PubINT Meets HumINT

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The most successful competitive intelligence process draws on both secondary (published intelligence or pubINT) and primary (human intelligence or humINT) research efforts. Historically, each type of research has been thought of as a separate activity, with development of skills and expertise focused on one or the other. This session will discuss how CI researchers can increase and enhance the value of their efforts by integrating both activities. It will also describe how the use of social media – which is essentially a hybrid of pubINT and humINT – helps provide for an efficient and productive collection process and delivery of complete and comprehensive intelligence findings. Attendees will leave the session with actionable insights they can apply directly and immediately to their CI collection efforts.

Presentation Handouts: 


Mark Gediman

Director, Information Services, Best Best & Krieger LLP
avatar for Ellen Naylor

Ellen Naylor

CEO, Business Intelligence Source
I am passionate about competitive intelligence, especially primary collection, that is conversation with another human being, whether over the phone/SKYPE or in person. I have been doing competitive intelligence since 1985. Another business passion is cooperative intelligence, that... Read More →

Monday June 10, 2013 4:00pm - 5:30pm PDT
Convention Center, Room 8

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