SLA 2013 Annual Conference & INFO-EXPO: Full Schedule

1:00pm PDT

Social Media Techniques for Info Pros

Scott Brown, an authority on social media, will lead this hands-on workshop. Social tools are changing the landscape of competitive and business information gathering. As a business and competitive researcher, learn which social media tools will give you the best company and industry information. See how to complement traditional resources for business and company information by effectively using social media tools such as LinkedIn, blogs, Twitter feeds, social networking groups and other specialized search tools. This is a fully updated, hands-on workshop that will help you think differently about these resources and unlock their true potential. Bring your laptop and the name of a company you would like to research and be prepared to be surprised by what you find!

Moderating

Claudia Clayton

ViewPoint

Speaking

Scott Brown

Owner, Social Information Group

Social media, mobile, information, making sense of things, what makes us tick.

Saturday June 8, 2013 1:00pm - 5:00pm PDT
Convention Center, Room 23B

Programs, CE Sessions

Presented By Competitive Intelligence Division
Member | Student Member Price $199.00 | $99.00
Non-Member Price $299.00

1:00pm PDT

The Road to Successful CI: From Novice to Expert

This course will present a roadmap for starting and managing a competitive intelligence (CI) capability. The course will be taught in a workshop format, with group exercises and open discussions. Geared to the novice as well as the advanced practitioner, the Road to Successful CI will look first at what the discipline is and is not, then at how librarians/info pros can transition into doing CI. Topics will include sourcing and supporting primary and secondary search, analytical tools and fitness, and reporting methods and templates. Attendees will get real examples from the presenter about how to establish, manage and grow an intelligence function.

Moderating

Jim Miller

President, James F. Miller

Speaking

Michel Bernaiche

Director - Program Development, Aurora WDC

Saturday June 8, 2013 1:00pm - 5:00pm PDT
Convention Center, Room 23C

Programs, CE Sessions

Presented By Competitive Intelligence Division
Member | Student Member Price $199.00 | $99.00
Non-Member Price $299.00

4:00pm PDT

Competitive Intelligence Division (CID) Board Meeting

The Executive and Advisory Board members and committee members/directors in attendance will conduct an onsite board meeting. We will review the year to date and discuss future programs. Please join us and meet the division leadership.

Attendees who are members of SLA CID are welcome; however, to ensure that we have sufficient space, please e-mail Claudia Clayton at cclaytonslacid@gmail.com so that we can make arrangements.

Saturday June 8, 2013 4:00pm - 5:00pm PDT
Convention Center, Room 25C

Meetings, Board

Presented By Competitive Intelligence Division

5:30pm PDT

Meet the CID! Networking Dinner

Come learn more about the CI division! Whether you are a division member, interested in joining, or just curious what we do, you’re welcome to join us for dinner at the Fish Market, just steps from the ocean. We’ll also be holding our first annual awards event to recognize the great work of our leaders, volunteers and members. We anticipate having sponsors and will offer a very reasonable prix fixe for this three-course meal (with a choice of entrees). This event begins at 5:30 p.m., and we would appreciate your arriving before 6:00 p.m. to place your order. Awards will be announced from 7:00 p.m. to 7:30 p.m.

Moderating

Claudia Clayton

ViewPoint

Saturday June 8, 2013 5:30pm - 8:00pm PDT
The Fish Market 750 N Harbor Dr, San Diego, CA 92101

Networking-Social Events, Meals

Presented By Competitive Intelligence Division

11:45am PDT

Go Beyond Google: Gathering Competitive Intelligence

Organizations today leave a “digital exhaust” that can be seen across the Internet. While large publicly traded organizations leave a prominent exhaust pattern, small and medium-sized businesses also leave a large smoke trail that can be followed to its source. You can leverage this intelligence to improve account profiling, track the movements of competitors across an industry and across accounts, and get an overall view of the competitive landscape. The speaker will illustrate a variety of methods you can use to better collect and analyze open source intelligence from the Web.

Moderating

Michel Bernaiche

Director - Program Development, Aurora WDC

Speaking

Sean Campbell

Co-owner, Cascade Insights

Equipment and Networking

Sunday June 9, 2013 11:45am - 1:15pm PDT
Convention Center, Room 14A

Programs

Presented By Business & Finance Division, Competitive Intelligence Division, Information Technology Division, News Division

1:30pm PDT

Librarians as Intelligence Analysts

This interactive session will identify emerging roles for librarians/information professionals as intelligence analysts , open source specialists, and cyber intelligence analysts. The workshop will dissect job descriptions for IAs, compare the competencies of librarians and IAs, and explore training opportunities such as the open source specialist certificate. Reforms in the intelligence community and enhanced recognition of the value of open source/unclassified information (OSINT) can provide new opportunities for you. Session objectives include: Sharing information about how librarians can make the transition to IAs in the intelligence community; analyzing IA job announcements, outlining differences between LIS and IA résumés, discussing analytical tradecraft associated with IAs; and highlighting opportunities for librarians/information professionals and SLA.

Presentation Handouts:
https://www.sla.org/wp-content/uploads/2013/05/ LibrariansIntelligenceAnalysts_Reid.pdf

Speaking

Edna Reid

Intelligence Analyst, National Intelligence University

Sunday June 9, 2013 1:30pm - 3:00pm PDT
Convention Center, Room 13

Programs

Presented By Competitive Intelligence Division, Government Information Division, Military Libraries Division
Sponsored By LexisNexis, ProQuest & Dialog

3:30pm PDT

Global Economic Outlook

The global economy: healing or still hurting? More than four years after the global recession started, economies are starting to heal, especially in the U.S. But we have been here before: past recoveries have fizzled and left workers and companies still struggling. Will the recovery be more durable this time? Will jobs growth last? How well is the European Union addressing its debt issues? Is there still a chance of a catastrophic collapse of the euro zone. Can China remain the engine of global growth as it enters a new era?

Moderating

Laura Leavitt

Head, Gast Business Library, Michigan State University

Speaking

Leo Abruzzese

The Economist Intelligence Unit

Sunday June 9, 2013 3:30pm - 5:00pm PDT
Convention Center, Room 2

Programs

Presented By Business & Finance Division, Competitive Intelligence Division

8:00pm PDT

CID Open House & Business Meeting

The CID Open House includes time to network with your peers, our annual business meeting (in a quick and entertaining format), and our fourth annual Pecha Kucha tournament, as amateurs and professionals battle it out over how info pros can connect, collaborate and strategize. Watch as our chair conducts the shortest business meeting ever in the form of a PK. We’ll have drinks and snacks, and plenty of time to socialize and learn more about the CI Division.

Moderating

Craig Fleisher

Aurora WDC

Romainiacs Intelligent Research

Cindy Romaine is an AIIP member and current member of the AIIP board.

Sunday June 9, 2013 8:00pm - 10:00pm PDT
Marriott, Marina Ballroom Salon D

Networking-Social Events, Business, Open House

Presented By Competitive Intelligence Division
Sponsored By Aurora WDC

12:00pm PDT

Favorite CI Analytic Tools that Deliver Value

Three CI veterans will introduce you to analytic tools or methodologies that have practical value to information professionals. To aid the learning process, participants will work through a case study using a well-known industry or companies to demonstrate the analytical process of each tool. The presenters will provide analytical templates that can be used to organize, evaluate and analyze business information and provide guidance to the attendees on when and how to apply the techniques. This session will benefit attendees as they learn new ways to collaborate with their internal corporate peers and develop analytical conclusions to support marketing, sales, strategic planning and product development in their respective companies.

Presentation Handouts:
https://www.sla.org/wp-content/uploads/2013/05/CI-AnalyticToolsDeliverValue_Bernaiche.pdf

Moderating

Chris Hote

President, Digimind Inc.

Speaking

Michel Bernaiche

Director - Program Development, Aurora WDC

Craig Fleisher

Aurora WDC

Fred Wergeles

Fred Wergeles & Associates

Monday June 10, 2013 12:00pm - 2:00pm PDT
Convention Center, Room 9

Programs

Presented By Competitive Intelligence Division
Sponsored By Digimind Inc.

4:00pm PDT

Optimizing Your CI Collection: Where PubINT Meets HumINT

The most successful competitive intelligence process draws on both secondary (published intelligence or pubINT) and primary (human intelligence or humINT) research efforts. Historically, each type of research has been thought of as a separate activity, with development of skills and expertise focused on one or the other. This session will discuss how CI researchers can increase and enhance the value of their efforts by integrating both activities. It will also describe how the use of social media – which is essentially a hybrid of pubINT and humINT – helps provide for an efficient and productive collection process and delivery of complete and comprehensive intelligence findings. Attendees will leave the session with actionable insights they can apply directly and immediately to their CI collection efforts.

Presentation Handouts:
https://www.sla.org/wp-content/uploads/2013/05/OptimizingYourCICollection_Naylor.pdf

Speaking

Mark Gediman

Director, Information Services, Best Best & Krieger LLP

Ellen Naylor

CEO, Business Intelligence Source

I am passionate about competitive intelligence, especially primary collection, that is conversation with another human being, whether over the phone/SKYPE or in person. I have been doing competitive intelligence since 1985. Another business passion is cooperative intelligence, that... Read More →

Monday June 10, 2013 4:00pm - 5:30pm PDT
Convention Center, Room 8

Programs

Presented By Competitive Intelligence Division

7:30am PDT

SPOTLIGHT SESSION: Practitioner Picks: Best CI Techniques in Legal, Science and Finance

Competitive intelligence practitioners from three industries will share the top tool or technique they use to gather and analyze information or report intelligence to their clients. Learn how unique approaches suit different industries, whether they are advanced methods, case studies or best practices.

Presentation Handouts:
https://www.sla.org/wp-content/uploads/2013/05/BestCITechniques_Jackson.pdf
https://www.sla.org/wp-content/uploads/2013/05/BestCITechniques_Herron.pdf
https://www.sla.org/wp-content/uploads/2013/06/ BestCITechniques_Ilg.pdf

Moderating

Craig Fleisher

Aurora WDC

Speaking

Anne Herron

Vice President, Allis Information Management

Alex Ilg

Vice President, Morgan Stanley

John Jackson

Sutherland, Asbill & Brennan

Barbara Brown Wilson

University of Texas at Austin

Tuesday June 11, 2013 7:30am - 9:30am PDT
Convention Center, Room 6A

Programs, Spotlight Sessions

Presented By Competitive Intelligence Division, Legal Division
Sponsored By LexisNexis

8:00am PDT

What’s All the Commotion about KM Governance?

Social media, wikis, document repositories and discussion forums increasingly play an important role in our workplaces. There is a lot of information out there, but do users know what information should be shared or what information is already available that could help them do their jobs better? KM governance establishes standards and guidelines that ensure the information that is shared is appropriate, pertinent, and easy to find. Come and listen to our experts as they share their best practices on setting up governance rules and guidelines to organize the chaos and dramatically improve the user’s experience.

Presentation Handouts:
https://www.sla.org/wp-content/uploads/2013/05/KMGovernance_Cogliano.pdf

Speaking

Denise Chochrek

Sr. Knowledge Analyst, Frito Lay

Betsy Cogliano

Manager of Information Management and Practice, The MITRE Corporation

Clifford Mills

Principal Information Professional, Mills Internet and Information Services

Daria Topousis

Project Manager, NASA Jet Propulsion Laboratory

Tuesday June 11, 2013 8:00am - 9:30am PDT
Convention Center, Room 8

Programs

Presented By Competitive Intelligence Division, Knowledge Management Division

2:00pm PDT

SharePoint Speed Dating: Tips and Techniques from the Pros

Join us for a dynamic session to “speed date” with six SharePoint pros who will share their favorite techniques and best practices for using this popular platform in their daily work. Presenters will use laptops and/or mobile devices to walk you through topics such as mobile content delivery, hacking SharePoint to get to do what you want, pitfalls in getting started, taxonomy and managed metadata tips, gathering knowledge from your sales force, and integrating SharePoint with other CI software. Intended to be lively and interactive, this session gives you the opportunity to learn and share your own experiences as you travel from table to table.

Presentation Handouts:
https://www.sla.org/wp-content/uploads/2013/05/SharePointSpeedDating_Buttita.pdf

Speaking

Programs

Presented By Competitive Intelligence Division, Knowledge Management Division, Taxonomy Division